The Nerd

Rejjie Snow

Rhyme-slinger. Game-changer. Smarter than your average nerd

They say nice guys finish last, but try telling that to rap-world ingenue Rejjie Snow. The Dublin-born musician with the razor-sharp flow and a way with the written word crash-landed into the public consciousness with a louder bang than most, when his debut mixtape Rejovich knocked Kanye West’s mammoth Yeezus off the top of the iTunes hip hop chart. Flipping music-world expectations on their head without missing a beat, Snow subsequently took a hiatus to perfect his rap game. Now, his impressionistic, intelligent take on the genre is primed to take over. “Why do you need someone to tell you how to market yourself?” he says of resisting labels. “Kids these days are much more intelligent, they know what they’re doing. It comes down to being out there and experiencing life.” From secret tap-dancing skills to his spontaneous creative process, Snow is managing to stay top of the class by taking the road less travelled.

Rejjie wears the following optical styles: Burberry BE2224, Ray-Ban RX2447V, Persol PO9649V

It’s all about the black sheep

Rejjie, The Nerd

On being a perfectionist…
“I would definitely describe myself as a perfectionist. But sometimes it gets a bit too much ’cos it has to be so perfect, to the point where it could be perfect and I’ll just keep on going with it. I could keep on going with it until it’s nothing. It tends to happen, especially with my music – I’ll do a song and everyone around me will say, ‘It’s finished’ and I’ll just say, ‘Nah!’ But it happens all the time that it was best the first time around. That’s why I’ve been trying to put out a record for, like, three years! Now is the time.”

On his (surprising) extracurricular activities…
“I love to paint, and to play football, that’s a big passion. I wanted to be a professional but it didn’t work out. I went to America for a bit. And I love to tap dance! Sometimes I take classes. It’s sick to express yourself that way. The rhythm is cool.”

On his working process…
“I’ll just start off with experience. With my music and especially with the lyrics it’s more about the feeling. Whether I’m in a bad mood or a good mood I’ll definitely have a pen near me, or I’ll use my iPhone, go to my notes, scribble down words – kind of like poems. Sometimes it’s hard to relate your stuff to a beat, so my process is that I’ll hear an instrumental first, and then I’ll go back to what I did and just take bits and try pieces together. My lyrics? I try to speak on some real stuff, but it’s hard because sometimes letting people know what happens in your personal life is a bit weird. When you’re making music it’s all about feeling, to me, and people have to relate to it, so it’s good to keep it honest sometimes. But I also love fantasy stuff, and just making up stories… kind of treating my music like I’m an actor, you know? I do a lot of writing and I love words, so inspiration comes to me not always at the best times – but whenever it comes, I’m always ready to do something cool.”